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Temu半托管模式为商家提供部分支持同时保留运营自主权,优势在于成本效益、灵活性和品牌塑造。然而,也面临技能门槛、竞争加剧和供应链管理等挑战。优化建议包括提升商家能力、深化合作、技术创新应用及强化风险管理,以充分发挥其潜力。
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