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本文为跨境电商卖家提供了物流模式选择指南,对比分析了FBA(亚马逊物流)与FBM(卖家自发货)的定义、核心差异、优劣势及适用场景。建议卖家根据产品特性、资金实力和运营目标选择最合适的物流模式,并提出混合策略及亚马逊物流政策变化提醒,以实现风险分散与利润最大化。
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